![]() Here are a few tips you can follow to create a great welcome mail like Annie Moreover, it also makes her prospect feel important and exclusive as it tells her that she’d be the first to know if there are any new listings. The email also provides value right off the bat by letting her prospect know how she should prepare for buying a home. She nails this welcome email by letting her prospect know what she signed up for and what she should expect in the future. So, first impressions are important, and they set the stage for future communication with your prospects.įor instance, take a look at the email below from real estate agent Annie. Moreover, subscribers that receive a welcome email show 33% more engagement with the brands. Welcome emails have an open rate of 50% (that’s 86% more than newsletters) as they reach an audience at a time they’re looking forward to more from you, i.e. Testing your pieces helps you understand your audience’s interests in an ever-changing world and determine which type of content you should send out more often to stay relevant and get more leads. Keep testing your newsletters to improve your content and brand. For example, if you’ve found out that the real estate market in your area is picking up while slowing down in other areas, present your hypothesis on why there’s a contrasting trend instead of simply stating the news. Present your take on trending real estate news instead of simply stating information. An average American spends only 20 minutes reading every day, so ensure that you don’t link to too many posts in your newsletter, and instead stick to only those pieces that deliver value to your reader. Don’t include too many pieces in your newsletter. Here are a few things you should keep in mind if you want to create a great real estate email newsletter: To create high-quality videos, check out the real estate video templates on Invideo. Pro tip: You can even include videos in your newsletter to make it more engaging and increase chances of conversion. If you want to create an engaging newsletter that people will look forward to, you should share relatable, valuable, and interesting real estate content that’ll help readers and position you as an expert in the field. The newsletter’s simple and minimalistic design prevents an information overload and entices the prospect to check it out. And realtors can use them to send new listings, buying advice, local real estate reports, and any other relevant real estate content that’ll educate the user and provide value to them.įor instance, look at Intown Atlanta’s newsletter that shows popular listings and shares the latest real estate news for the week. Create newslettersĮmail newsletters are the most common type of email marketing campaigns. To get the most out of your email marketing efforts and convert new prospects into paying customers by building trust and authority, you must use the following types of emails. 6 Email Campaigns Every Realtor Needs To Create and SendĪ good email marketing strategy not only helps you get better leads but also helps you nurture those leads to create long-lasting relationships that drive business in the long run. Next, let’s look at the different types of emails you need to send out as a realtor to get the best signups and sales. The best part about email marketing is that you send out content to prospects who opted to get content from you, meaning they're a highly targeted audience segment.Īccording to a survey by The Close, 66% of realtors surveyed focused their attention on improving CRM and email campaigns in 2021. Summing Up Why is Real Estate Email Marketing Important?Įmail marketing is a proven way to establish trust, build authority, and stay on top of your prospect’s mind with regular communication. 3 Things To Keep in Mind While Creating Email Campaigns ![]() Top Tools for Real Estate Email Marketing How To Pick The Best Real Estate Email Marketing Tool? 6 Email Campaigns Every Realtor Needs To Create and Send ![]() Why is Real Estate Email Marketing Important? That is why in this article, we’ll cover everything you need to know about real estate email marketing to help you grow your brand in 2023. And while this statistic is not specific to the real estate sector, even InVideo’s research with realtors showed that email is their most preferred method of communication with potential clients due to its ease of use and high ROI. According to a 2021 study by DMA, email marketing’s return on investment is 38:1 on average, meaning that for every $1 invested, you stand to make $38 back. If you’re a real estate agent and not using email marketing, you’re missing out.
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